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In these days, it is in our usual venture to see many Ethiopian names on the bottles of Coca Cola thanks to the fanciful marketing strategy of Coca Cola Company. Coca Cola used this strategy to promote its product or I can say to instigate its customers, hence each name affixed on each bottle is believed to have a power to call an individual, whose name is affixed thereon, to the market. As it is described in some Medias, the company has used around 200 names, which are familiar to Ethiopia, to adopt this marketing campaign.

Ethiopia is host to the Second Largest refugee population in Africa. With over 905,000 refugees, the majority originating from South Sudan, Somalia, Eritrea,  Yemen, Sudan, and others. Most of Ethiopia's refugees are in Gambella Regional State, Tigray Regional State, Somali Regional State,  Addis Ababa, Afar Regional State, and Benishangul-Gumuz Regional State. Most of the host regions are the least developed regions in the country, characterized by harsh weather conditions, poor infrastructure, extremely low capacity, high levels of poverty and poor development indicators.